81. Preaching the Gospel, door to door

Preaching the Gospel 2.
Marketing. Door 2 door

I had a visit today from 2 Jehovahs Witnesses. Knocked on the door, nice little chat, left the usual mags.

Then the other ones, havent been for awhile but they tend to go the same way to the casual observer.
You know, knock on doors, personal visiting.

I have thought for many years that the marketing could be improved.
That preaching the gospel is , effectively marketing, and could probably afford to go a little high-tech.
Multi-media, latest marketing techniques...

But a recent article would beg us reconsider....take a gander at this piece from "The Age"

by Ian Porter.
This is about Aussie Farmers Direct who are selling Aus made groceries, thru franchises.

"Each new home delivery franchisee was provided with 450 customers in his area....from a list compiled by its 'carpet-bombing' approach:
...This involves a combination of local newspapers, doorknocking and telemarketing to build up the initial customer list.
Door-knocking is surprisingly effective, he says..
"Direct mail gets around a 1 in 50 response, and telemarketing about 1 in 15.
Doorknocking gets about a 1 in 10 response
....


And lets face it, appearing on the internet with 39 million others hasnt got the crowds you might expect, maybe door to door isnt such a bad idea after all.